A consumer is someone who buys goods and services.A good is something you buy and can touch and use like a pair of sneakers or food. A service is a purchase of someones time, skill and knowledge.An example would be a plumber or a hair stylist.
There are many things companies and stores do to get people to buy things. The way stores are arranged can encourage people to buy more and spend more money. Another thing they do is advertise. Anywhere and everywhere. They advertise on tv, the radio, and the internetto name a few.